Senior Director of Marketing & Communications
Cindy Lai joined CAIPA in 2018 with over 25 years of experience across strategic sales, marketing, member communications and provider relationships in both managed care and hospital settings in the tri-state areas (NY, NJ, PA). At CAIPA, Cindy oversees all aspects of provider communications across the organization to keep our provider members abreast of business operations, potential partnership opportunities, new business models and information technology to help maximize revenue and optimize quality performance in various valued-based care arrangements. Cindy is also accountable for supporting the membership growth of business partners as well as community outreach and engagement via different health initiatives to build brand equity in the healthcare arena for CAIPA.
Prior to CAIPA, Cindy was with United Healthcare where she helped pioneer the “walk-in service” community-based model, introducing a new healthcare category in the country! With great success in the Asian-American markets, Cindy moved on to become the Vice President of Marketing & Communications at Healthfirst, the largest New York-based health plan with over 1.3 million members, where she was instrumental in growing the multi-ethnic membership to over half million during her tenure. Cindy continued her career path being the Chief of Staff at Nassau University Medical Center, managing the provider communication and patient growth of six FQHCs (federally-qualified health centers). She also served as Senior Director at AlphaCare by Magellan Health with leadership roles in sales, marketing, QI support and licensed home care agencies contracting in the managed long-term care business.
Cindy received her degrees in Mass Communications from Brooklyn College, New York and English Language & Literature from Lingnan College, Hong Kong. Throughout her healthcare career, Cindy has won numerous national awards including: Best Website Design by eHealthcare, Healthcare Advertising by Healthcare Marketing Report and Ad Campaign in MarCom Awards as well as Outstanding 50 Asian Americans in Business Award.
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